California Attorney General issues non-compliance notices regarding loyalty program requirements under the CCPA

By Kate Lucente, Lori Marsh & Lea Lurquin

In its most recent efforts to enforce the California Consumer Privacy Act (CCPA), the Office of California Attorney General Rob Bonta has announced an investigative sweep of businesses offering financial incentives to California residents (“Consumers”) in exchange for the collection, use, or sale of their personal information.

The AG’s Office issued a press release on January 28, 2022 (Data Privacy Day) stating that it had sent violation notices to major businesses in the retail, home improvement, travel, and food services industries. These businesses will have 30 days from receipt of a notice to cure any alleged CCPA violations, such as the failure to provide Consumers with adequate disclosures regarding financial incentives.

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