New cookie rules on the European horizon? Patrick Van Eecke, Peter Craddock and Stefan Panic have written an analysis of the recent draft text.
While the text is not final, it is useful for organizations to already take it into consideration when contemplating any long-term product or project. For instance, organizations embarking on significant Internet-of-Things projects may wish to take into account secrecy of electronic communications, so as to avoid having to stop or redesign the project in a year or two. Any organization contemplating a new flagship website or application may also wish to reconsider widespread use of tags rather than cookies if the intent was to avoid the applicability of the cookie rules, as the rules will at some point be the same.
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